Indie music describes artists working outside or alongside the major-label mainstream, typically with guitar-led, personal songwriting and grassroots audiences. The world of this batch — Stephen Sanchez, Briston Maroney, Medium Build and Eden Joel himself — is modern indie: festival slots, club tours and streaming followings. Its collision with Emma Chamberlain’s influencer superstardom is what turned a New York sighting of two young creatives into a global entertainment story.
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Mentioned in: Why a Single Hand-Hold Can Shake the Internet: Emma Chamberlain, Eden Joel and the Anatomy of a Modern Dating Rumor