The influencer economy is the multi-billion-dollar marketplace built on social media personalities — brand partnerships, product lines, talent deals and media ventures powered by online followings. The D’Amelio family became one of its flagship households, turning two sisters’ TikTok fame into a broad business. In this story, that enterprise is the context for the unverified money allegations that Charli and her father have both firmly denied.
(Priyanka Pruthi / Wikimedia Commons (CC BY 3.0))
Mentioned in: “They’re Not True”: Charli D’Amelio and Her Father Both Deny the Family Money Rumors