The beauty arm of the Giorgio Armani fashion house, covering fragrances, skincare and makeup, which partnered with Jonathan Bailey during his year as Sexiest Man Alive. The collaboration placed a theatre-trained British actor inside one of luxury’s most image-conscious worlds. It underlined how completely Bailey had crossed over: no longer only a critics’ favourite, but a face global brands trust to sell aspiration.
(Barbie Simons / Wikimedia Commons (CC BY-SA 3.0))
Mentioned in: Jonathan Bailey Reflects on His Year as the Sexiest Man Alive — and Shares Some Advice for His Soon-to-Be-Announced Successor