Photo: Amy Martin Photography / Wikimedia Commons (CC BY 4.0)
Jacob Arabo is the founder of JACOB & CO., the luxury jewelry house behind the 2026 Victoria's Secret Fantasy Bra. Known as "Jacob the Jeweler," he built his brand from a small New York workshop into a red-carpet powerhouse favored by celebrities and athletes for its bold, oversized designs.
For the 2026 Fantasy Bra, Arabo set out to create "the most expensive Fantasy Bra ever made" — a $50 million piece with 4,410 diamonds. He described his vision as "the diamonds, the light, and the movement," using his house's proprietary Angel-Cut to make the bra flash with every step Kylie Jenner took.