Photo: Amy Martin Photography / Wikimedia Commons (CC BY 4.0)
The Angel-Cut is JACOB & CO.'s proprietary diamond cut, deployed on a grand stage for the first time in the 2026 Victoria's Secret Fantasy Bra. Jewelry houses guard their signature cuts closely, and using it on the world's most-watched lingerie runway was a statement of intent.
Founder Jacob Arabo designed the $50 million bra around "the diamonds, the light, and the movement," with the Angel-Cut engineered to catch light with every step. When Kylie Jenner walked the Los Angeles runway, 4,410 diamonds — anchored by a 75.54-carat yellow diamond — moved as one flashing surface.