A celebrity chosen to front a magazine issue, a role that still signals top-tier cultural status despite the industry’s digital shift. Jonathan Bailey’s Sexiest Man Alive cover made him the face of the franchise for a full year, reproduced across social feeds worldwide. The cover-star moment is what his successor now awaits — along with the attention, teasing and opportunities that follow it.
(Thorsten Krienke from Detmold, Germany / Wikimedia Commons (CC BY-SA 2.0))
Mentioned in: A Crown, a Blockbuster and a Cockapoo: Inside Jonathan Bailey’s Year as the Sexiest Man Alive