A hint planted during a live performance — a costume, a graphic, a line — to prime fans for a coming announcement. Charli xcx’s on-stage teaser at her October 18, 2026 Los Angeles show featured an ‘I Absolut’ shirt and ‘ABSOLUT XCX’ on the screens, two days before the partnership was announced. It worked: fans arrived at the news already fluent in its imagery.
(Junefreund / Wikimedia Commons (CC BY-SA 4.0))
Mentioned in: Why Charli xcx Chose Her Voice Over One More Night: The Hardest Call a Touring Star Can Make