A pet brand is a company built around products or services for animals — food, treats, toys, gear or care — and the modern celebrity pet brand sells belonging as much as product. Kismet, founded by Chrissy Teigen and John Legend, positions itself around the bond between people and dogs, with a veterinarian on its leadership team. Its appearance at the Tompkins Square Dog Parade shows the model at work: community first, commerce woven gently through it.
(Petful from New York City, USA / Wikimedia Commons (CC BY 2.0))
Mentioned in: Inside the Tompkins Square Dog Parade: Teigen, Legend and Hundreds of Very Good Costumes