A small business is an independently owned operation without a corporation’s cushion, and Art of Play is exactly that — which shaped how the feud played out. A celebrity can absorb a bad news cycle; a small business feels every review. The store’s response mixed firmness about the facts with visible bewilderment at the scale of attention, a tone many small owners recognized from their own brushes with viral moments.
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Mentioned in: A Singing Bird, a $15,000 Price Tag and a Very Public Spat: What Kelly Clarkson’s Shop Feud Says About Fame