The audience a creator builds on TikTok, which for Jackson Olson became a career in itself. After the MLB draft passed over the Hartford and Stetson infielder, his TikTok and Instagram following led directly to the Savannah Bananas signing him in 2022. His parents Dan and Laura admit they didn’t understand the social-media career at first — but they backed it, and him, anyway.
(baseballmapper / Wikimedia Commons (CC0))
Mentioned in: The Coach Who Treated Every Kid the Same: Why Jackson Olson’s Parents Are the Real Story