Photo: Joella Marano / Wikimedia Commons (CC BY-SA 2.0)
The Rare Impact Fund is the charitable arm of Gomez's Rare Beauty brand, launched in 2020. Its stated mission is to raise $100 million to expand access to mental health services and education for underserved communities.
The fund embodies the brand's rejection of perfectionism: makeup as self-expression, not correction. By attaching a concrete $100 million philanthropic target to a commercial cosmetics company, Gomez converted her personal mental health advocacy into structured, measurable support for young people and others facing similar struggles around the world.