“Ordinary” is Alex Warren’s breakthrough ballad, a soaring love song that became a global smash and a fixture of weddings, graduations and memorial videos alike. Its success converted his social media following into a devoted music audience and set the emotional tone of his catalog. In this story, the song’s themes of love and devotion help explain why bereaved fans trust Warren with their most precious memorial objects at his shows.
(Warner Music New Zealand / Wikimedia Commons (CC BY 3.0))
Mentioned in: Alex Warren Reveals Fans Bring Their Dead Parents’ Ashes in Urns to His Shows for Him to Sign: ‘I Love It’