diamonds

Inside the $50 Million Fantasy Bra: How Jacob & Co. Built Victoria’s Secret’s Most Extravagant Showpiece

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Inside the $50 Million Fantasy Bra: How Jacob & Co. Built Victoria's Secret's Most Extravagant Showpiece

Some bras are garments. The 2026 Fantasy Bra is an event. When Kylie Jenner stepped onto the Victoria’s Secret Fashion Show runway on October 18 wearing $50 million worth of diamonds, she was carrying the most expensive Fantasy Bra ever made — a record-breaking showpiece eight years in the making. Here’s how it came to … Read more

Inside Kylie Jenner’s $50 Million Fantasy Bra: 4,410 Diamonds, 1,000 Hours, One Debut

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Some fashion moments are outfits. Others are events — the kind people talk about for years. Kylie Jenner‘s Victoria’s Secret Fashion Show debut was firmly the latter, because when you walk a runway wearing $50 million worth of diamonds, the bra isn’t an accessory. The bra is the headline. The 2026 show, held October 18 … Read more