JACOB & CO.

Inside the $50 Million Fantasy Bra: How Jacob & Co. Built Victoria’s Secret’s Most Extravagant Showpiece

by
Inside the $50 Million Fantasy Bra: How Jacob & Co. Built Victoria's Secret's Most Extravagant Showpiece

Some bras are garments. The 2026 Fantasy Bra is an event. When Kylie Jenner stepped onto the Victoria’s Secret Fashion Show runway on October 18 wearing $50 million worth of diamonds, she was carrying the most expensive Fantasy Bra ever made — a record-breaking showpiece eight years in the making. Here’s how it came to … Read more

Kylie Jenner Shares Backstage Glimpse of Victoria’s Secret Show, Including Close-Up of $50M Fantasy Bra

by
Kylie Jenner Shares Backstage Glimpse of Victoria's Secret Show, Including Close-Up of $50M Fantasy Bra

Kylie Jenner knows exactly what her fans want: the moments nobody else gets to see. After walking in the 2026 Victoria’s Secret Fashion Show on October 18 in Los Angeles, the 29-year-old beauty entrepreneur took to Instagram to share a backstage pass — and the star of the photo dump was a bra worth $50 … Read more